BMO SNAPS AD TV
When & Where: The campaign went live this month using out-of-home, TV (heavy on sports and prime time programming), social media, and in-flight video with Air Canada. What: “Great advice pays off,” a new integrated ad campaign for the bank’s wealth management practice, BMO Private Wealth. It really is so simple to start out with, but like any good photo shoot, perfection is tricky to capture.Who: BMO, with FCB Canada for strategy and creative, UM for media, Asymetric Media for production (Brooks Reynolds directing), with Rooster, Alter Ego, Fort York, and OSO for post production. You can just earn them through regular play, and they’re available at a fairly steady pace.īMO Snaps taps well into that ‘simple to learn, trickier to master’ trend that works so well for games like this. You can buy coins for real money if you want, but as should be the case with any premium purchase, BMO Snaps doesn’t try to push you into anything like this. Such trickle feeding of new adjustments works well in enticing you to play a little longer. On a more incremental level, you can improve upon your reloading times or the amount of shots you can take before needing to reload. You can recruit the likes of Finn and Jake to perform a special move to help you out. You earn coins every time you snap a hologram (making accruing combos all the more beneficial), which can then be used to boost your abilities.
BMO SNAPS AD UPGRADE
In reality, that sense of change comes more noticeably from the upgrade system. Much the same as when you move onto a different setting, making you feel like things are changing. Occasionally you’ll come across boss battles, requiring even more snaps and giving you a sense of progression. This means that time is of the essence as you try to line up shots effectively. The holograms fight back, too, performing actions like throwing a pie at you and blocking your vision until you wipe it away with your finger, or simply attacking you in a more traditional method. Typically, each hologram requires multiple snaps, and you need to reload your camera from time to time, meaning such well timed shots are everything. Soon enough you’ll be waiting for that moment when a few holograms cross each other’s path, proving an ideal moment to hit the button and take a photo of all of them at once. Such simplicity is where BMO Snaps feels its most rewarding. A simple tap on the camera button has you snap a photo, which you’ll want to do when the reticule is hoovering over a hologram. It’s likely that you’ll end up using a combination of both as this proves most effective.
You can either use the iPhone’s gyroscope to move the camera around just like a real one, or you can swipe around on screen to change direction.
It’s a simple mechanic with a pretty smart control method. Shooting, in this case, means photography. Princess Bubblegum has inadvertently unleashed holograms upon the Candy Kingdom, so it’s up to you to use everyone’d favorite walking calculator to shoot them as fast as you can, before they wreak havoc on the place. It’s particularly great if you want something that will hook you just as easily for five minutes as it will for an extended session. Everyone else though? Well, you’re going to really enjoy it. Those people would have really hated BMO Snaps. Rumor has it that, at one point in time, some people believed that having your photo taken could steal your soul. Getting used to the controls might take a couple of minutes
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